TENNIS EUROPE

Junior Tour Identity

Tennis Europe asked us to create a visual expression for the Junior Tour that was fresh, exciting and appealing to young people. The Junior Tour is a pan-European competition that has long been the platform of choice for the launch of a successful career. In recent years it has heralded the arrival of such top players as Justine Henin, Roger Federer, Caroline Wozniacki, Andy Murray, Victoria Azarenka, Jo-Wilfried Tsonga and Maria Sharapova, to name but a few.

Regardless of the age range of the competitors (16 & Under, 14 & Under and 12 & Under) we wanted to create a design that was smart and professional – something in line with the fact that the Junior Tour is a dress rehearsal for life on the professional circuit.

We started by combining action images of players in dynamic compositions with specially shot powders to give a feel of power and acceleration. Colour palettes were introduced to identify assets to specific European nations and typography completed the look.

Over a quarter of a million spectators annually will see the identity in action as they file in to see the tennis stars of tomorrow.