Our strapline "Welcome to extraordinary" encapsulates the essence of the UAE T20x in three words. It is a powerful asset that communicates why we are different and helps build excitement around everything to do with our tournament.
The Fuse is the foundation of our look and feel. It is a vibrant brand element that crops in different ways to bring colour, energy and differentiation to the UAE T20x brand. Our photography lives in a dramatic space where high contrast images of cricketers work with the Fuse. The cricketers themselves are bathed in light from the Fuse with our strong colours being reflected into their pads, bats and clothing.
“Designroom Sport along with CSM took us through a product and brand building journey that challenged conventional thinking and pushed us towards the exotic and extraordinary!”
Salman Sarwar Butt
CEO & Co-Founder