Premiership Rugby asked us to develop their Brand Identity to provide them with bigger brand impact on all touch points. Everything except the Premiership Rugby logo was on the table.

Our approach was to give the client better consistency and presence everywhere so when you saw a piece of branded comms you knew it where it had come from.

This meant developing a system that was consistent yet flexible. Our answer was the Premiership Rugby Supergraphic.

Once we had the Supergraphic we started to experiment with it and work out how it could be used across everything from social media posts to print to large format stadium graphics and video.

As well as creating the Supergraphic we introduced a new brand font,

developed the colour palette, new photographic treatments, the tone of voice and delivered the new brand architecture in a set of Guidelines.

The project went live early in 2020.