Coinciding with the start of their UEFA Nations League campaign and a new kit launch the FSF asked us to reimagine their brand identity. This involved working on every piece of brand equity below the FSF crest and touched all parts of the business from on-pitch, grassroots initiatives right through to governance. We delivered a highly graphic solution which brought the federation’s look and feel right up to date and more in line with their modern approach. The graphics are derived from a system of 18 bars, each bar representing one of the 18 islands that make up the Faroe Islands with colours taken from the Faroe Islands flag. We also created an image bank and delivered a series of photoshoots to support the federation’s various campaigns. These included shooting the ’Skanska’ - the Faroe Islands super passionate fan base.