The Battle For The Crown

As a result of winning a competitive pitch we were awarded the project to create the logo for the FIBA Women’s Eurobasket 2019 tournament. Our concept is inspired by the movement of a bouncing ball and echoes the way the competition moves from city to city.

The logo references a basketball net, a letter ‘W’ and a crown to communicate the idea of ‘the women’s battle for the crown’. The design has been delivered in a contemporary colour system to optimise standout across all channels.