Brand origin: It all starts with an idea
The success of ‘Together Stronger’ is due to its authentic connection to the philosophy of Welsh football. ‘Gorau Chwarae Cyd Chwarae’ has appeared on the Welsh shirt for over fifty years, it translates directly as ‘Best Play is Team Play’. We worked with the essence of this motto to find an inspiring positioning that could spearhead the brand and energise everything we did. Pretty quickly we arrived at ‘Together Stronger’. We immediately knew it was right; it was short, it was memorable and it was genuine.
Now, no matter what direction we went in to deliver the look and feel for individual campaigns we knew we had a brand DNA that worked for the team, the fans and The Welsh FA.
Our most recent work supported Wales’ 2018 UEFA EURO Qualifiers campaign where we developed the look and feel further and introduced “The Red Wall” - to represent Wales’ incredible fans.
“The ‘Together Stronger’ brand has been incredibly successful. It has become a galvanising force for Welsh football and has resonated with everyone; players, fans, press, broadcast, partners and the FAW.”
Head of Commercial and Marketing - FAW