Creation of the look and feel for ESPN’s marketing campaign for the start of the College Football season. College Football (NCAA) continues to grow in popularity in both the U.S and across the world and is the jewel in the crown for broadcast rights for ESPN globally.

This was evidence by the inaugural National Championship College Football game in 2015 averaging 33,395,000 viewers on ESPN, delivering both the largest audience and highest rating in cable television history in U.S. We developed a campaign using eye-catching images locked into the ESPN brand identity against a stark white. The images were used in such a way as clear areas were naturally created for messaging across all versions and channels. The campaign rolled out in August 2015 across display advertising, paid media coverage, social promotion with the sole aim of driving subscriptions to ESPN Player.