BADMINTON ENGLAND

DOCUMENTING THE YONEX ALL ENGLAND

Badminton England commissioned us to create a behind the scenes documentary of the YONEX All England Championships in 2020. Filmed over a number of weeks before, during and after the tournament and following the key people, players and personalities the documentary is an insightful glimpse into what it takes to make this major global event happen. With a small, agile film crew and unrivalled access we shot hundreds of hours of footage which we edited down into seven episodes to tell the stories of everyone involved in staging the competition at the pinnacle of the sport.

"Designroom Sport have created a powerful asset for us; a behind the scenes documentary of the YONEX All England Championships, with huge appeal to new and established audiences alike. Using the myriad of authentic stories of the people who make our sport what it is we have a valuable asset filled with compelling content which pulls viewers into our world.

Over a series of 7 episodes our documentary shares exclusive insights into us as an NGB, reveals the commitment, talent and mindset of our players and the crucial part played by our commercial partners, all against the backdrop of how we prepare for and stage the world's most prestigious badminton tournament.”

Adrian Christy Chief Executive Badminton England