"Designroom Sport have created a powerful asset for us; a behind the scenes documentary of the YONEX All England Championships, with huge appeal to new and established audiences alike. Using the myriad of authentic stories of the people who make our sport what it is we have a valuable asset filled with compelling content which pulls viewers into our world.
Over a series of 7 episodes our documentary shares exclusive insights into us as an NGB, reveals the commitment, talent and mindset of our players and the crucial part played by our commercial partners, all against the backdrop of how we prepare for and stage the world's most prestigious badminton tournament.”
Adrian Christy Chief Executive Badminton England