Women's Super League Brand Identity

Creating a wider brand identity for The FA WSL.

As The FA Women's Super League moved into its second season The Football Association wanted to build a more robust visual platform for the brand.

Our role was to create new brand elements that added depth to the The FA WSL brand across match, digital and print channels. This initially involved making an analysis of the brand to determine the viability of existing components. This process uncovered the need for several new additions including a new variant on the logo, a suite of player photography and a supergraphic system.