The FA's 150th Anniversary
Creating a brand to mark a milestone in football history.
October 26th 2013 is an important date in the football calendar as it marks precisely 150 years since the inaugural meeting of The Football Association. The impact of this meeting has been incredible as it marks the single moment in time from which the organised game of football came into being.
To spread awareness of this and to create a platform for communications and events throughout 2013 The FA asked us to design a special 150th anniversary brand identity.
Throughout the briefing process it became very clear that the design had to be forward-looking and not simply a celebratory acknowledgement of the last 150 years. To do this we created a dynamic insignia that is placed below an FA crest that we have - for 2013 only - turned to gold. To compliment the crest design we created a suite of supporting brand elements including graphic assets inspired by the very first meeting of The FA during which the rules of the game where first written - by hand.
The brand will be used across all FA communications throughout 2013 and a version of the crest will appear on England shirts for matches during the year.
The FA’s head of marketing Adrian Wells said, ‘When working with our design team and partner at Designroom Sport, we were specific that the logo should celebrate the heritage of The FA as well portraying the modern and aspiring image of the organisation. Two thirds of the nation support football, and 7m play every week – 2013 is for them.’