The FA Sponsor Book

Presenting the story of The FA's commercial properties.

The Football Association operates its sponsorship cycles over a four-year period. To be ready and prepared to talk to potential sponsors for the 2010 - 2014 cycle The FA wanted to create a premium book that communicated the opportunities that were on offer across all parts of the business.

Created whilst one of our team was at The FA this book offered sumptuous photography and bold typography in a large-format case bound book. Its modernity was intended to surprise potential partners and showcase The FA as a forward-looking organisation and its presentation designed to mirror the value and importance of the offer.

The book was introduced in the early stages of the FA’s negotiations with Vauxhall, subsequent to which Vauxhall assumed sponsorship of the England team.