Results - FA of Wales UEFA EURO's 2016 Qualifying Campaign
Shortlisted for Best Integrated Marketing Campaign, BT Sport Industry Awards 2015.
The ‘Together. Stronger’ campaign has truly revolutionised the perception of the Welsh Football product among players, fans and stakeholders.
Less than 12 months after its launch, the FA of Wales has achieved record-breaking match attendances, grown digital reach by many hundreds of percent and built positive relationships with a previously apathetic and fast-diminishing audience who felt increasingly disenfranchised by the players and organisation they were supporting.
This was arguably the FAW’s first fully integrated campaign, drawing together a full mix of marketing and PR disciplines to achieve a defined set of goals. Utilising digital as part of a wider marketing strategy, the FAW engaged existing and new audiences through innovative and memorable activations.