Ferrari Hospitality

Turning a brand into a spatial experience.

When Vodafone teamed up with Scuderia Ferrari they wanted to boldly announce themselves in the Formula 1 Paddock Club and asked us to create a bespoke hospitality space for them.

This experiential design project began with the creation of a brand-immersive environment built at tracks throughout the season and serving as a space where sponsors and invited guests would watch the race in luxury. It was important to bring the feel of the Ferrari brand through in the design and to ensure build quality was of the highest calibre.