creating the identity for the 37th edition of basketball's continental tournament

We are are immensely proud to have created the logo for the FIBA Women’s Eurobasket 2019 taking place in Latvia and Serbia.

The design concept is inspired by the movement of a bouncing ball and echoes the way the competition moves from city to city. There is also a reference to a basketball net, a letter ‘W’ and a crown to communicate the idea of ‘the women’s battle for the crown’.

The design has been delivered in a contemporary colour system with primary and secondary versions to optimise standout across all channels.

Meinhard Mikladal, Head of Design at Designroom Sport said: “We have worked hard to create a distinguished identity to head up the Women’s Eurobasket competition brand for FIBA and we are super excited to see it come to life next year.”