CREATING A NEW LOOK FOR WELSH WOMEN'S FOOTBALL

The Football Association of Wales wanted to create a new look and feel for the International Women’s team that conveyed the professionalism and vision set for the team.

We prioritised these values and developed a look and feel with an edge. The players are shown in close, dramatic crops with large messaging overlaying the images. Some images are monochromatic adding to the edgy/unexpected feel. The identity rolls out from Summer 2017 across digital media and print channels.