AN IDENTITY FOR URBAN TENNIS

The Tennis Foundation asked us to create a logo and look and feel for their innovative SERVES programme – rolling out nationwide from 2017.

We developed a logo design that was striking yet uncomplicated, easily applicable anywhere and memorable. SERVES takes tennis into the heart of urban and under-resourced communities opening the sport up to many more people including those who wouldn’t normally have the chance to play and we wanted to reflect that.

The Tennis Foundation then commissioned us to create an image bank especially for SERVES. We are constantly adding to this but we began with location shoots at venues all over the country capturing images of the kids and personalities involved.